01 / Consumer goods · Field sales
Coca-Cola
2015–2016
Redesigning in-store ordering around how people actually work.
Field sales teams were working around a long-standing ordering application. Watching the work in stores led to a redesigned ordering experience, better order suggestions and a rollout people adopted.
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~30%
less time spent on in-store ordering
~$200M
annual revenue impact
Contributed by the broader initiative this work was part of
