CarAdvise · Automotive services · Growth strategy
Aligning a leadership team around the priorities that drive growth.
A multi-day leadership workshop to define the 2025 product strategy, align cross-functional teams and prioritize initiatives for revenue growth across fleet, consumer products and strategic partnerships.
- Role
- Product and revenue strategy, through Woodruff & Co.
- When
- Advisory engagement
- Focus
- Product strategy · Revenue strategy · Roadmapping · Executive alignment
The challenge
CarAdvise was pursuing growth across fleet, consumer products and strategic partnerships. Leadership needed a shared view of which initiatives would move revenue, and a plan to resource them.
The approach
- 01
Open the field
Structured sessions on competitors, customer pain points, and fleet and consumer product opportunities.
- 02
Look under the hood
Reviewed UX, data standardization and customer segmentation to ground the conversation in how the business actually ran.
- 03
Decide and sequence
Built a product marketing framework and a 2025 roadmap tied to the top revenue initiatives.
- 04
Stay for execution
Continued through fractional leadership and project-based work after the workshop.
The outcome
- Leadership aligned on the top revenue initiatives for the year.
- Clear next steps on talent gaps, resource allocation and team alignment.
My role
Partnered with the CEO and CPO to define product and revenue direction across consumer, fleet and partnerships, from workshop design through follow-on execution.
Carl combines strategic product thinking with strong operational execution. He quickly aligned our leadership team around the priorities that mattered most for growth.